SEO Expert Guide – Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. seo api However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking.

To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics.

(a) Tracking PageRank (PR)

As I have indicated previously in the Guide, you can find out your Google PageRank at any time by using the Google Toolbar.

Bear in mind that the PageRank system is a logarithmic system, where the average page rank of all pages on the web is just 1.0 (so at PR10 there are just a handful of sites, whilst at PR0 there are tons). The system is also a zero-sum game, in that an increase in the PR of one site is effectively offset by a tiny reduction in the PR of every other site (so that the average stays at 1).

As the internet is always growing and average PR stays the same, you should therefore expect your PR to decline slowly over time (all other things, including SEO, being equal). You can predict how your PageRank might change in the near future by using Rustybrick’s PR Predictor.

You might not be aware of this, but Google makes available to the public a key which gives you direct access to the index database compiled by their crawler. You can obtain you own API key at no charge from: 

Once armed with your key, I suggest you use the excellent Tracker from Digitalpoint, which allows you to track changes to your PageRank over time (for any number of different URLs).

(b) Key Word Performance Reporting

A simple tool to get you going is the tool, which allows you to enter a keyword chain and see where your domain appears in Google’s search rankings for that combination.

With your API, you can sign-up for two further great services. The first of these, alert, is a useul free-subscription service, which allows you to receive emails showing changes to top rankings for your selected keywords. The second is the GoRank Google API keyword tracking tool (also free) which allows you to monitor multiple domains and keywords all on one page. The easiest way to learn is by doing, so get cracking!

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